Welcome to this comprehensive guide on the 5 most common mistakes Web3 founders and marketing teams make during their launches. Based on my experience working with top Web3 brands like Brave, Forbes, Magic Eden, Karate Combat, and Cify, I’ll share the pitfalls to avoid and how to overcome them to ensure your project’s success.
Table of Contents
- Introduction to Web3 Marketing Challenges
- Why Web3 Marketing is Unique
- The Importance of Getting Your Launch Right
- Mistake 1: Over-Indexing on Vanity Metrics
- Why Vanity Metrics Can Be Misleading
- How to Attract the Right Audience
- Mistake 2: Narrative Hopping
- The Dangers of Trend-Chasing
- How to Stay Focused on Your Core Narrative
- Mistake 3: Underutilizing Narratives
- The Power of Evangelizing Your Niche
- Examples of Successful Narrative-Driven Projects
- Mistake 4: Underutilizing the Founder Brand
- Why Founder Presence is Critical
- How to Build a Strong Founder Funnel
- Mistake 5: Overemphasizing Utility and Underemphasizing the Ecosystem
- Why Networks Matter More Than Utility
- Examples of Ecosystem-Driven Success
- Bonus Mistake: Deprioritizing Your Community
- The Role of Community in Web3 Success
- Case Study: Today the Game’s Community Backlash
- Conclusion
- Recap of the 5 Mistakes to Avoid
- Next Steps for Your Web3 Launch
1. Introduction to Web3 Marketing Challenges
Why Web3 Marketing is Unique
Web3 marketing is fundamentally different from Web2. In Web3, you’re not just selling a product—you’re selling an ecosystem or a tokenized network. This requires a deep understanding of community building, trust, and long-term engagement.
The Importance of Getting Your Launch Right
In Web3, you often only get one shot at a successful launch. A poorly executed launch can lead to a lack of trust, low engagement, and ultimately, project failure. Avoiding common mistakes is critical to ensuring your project’s success.
2. Mistake 1: Over-Indexing on Vanity Metrics
Why Vanity Metrics Can Be Misleading