Welcome to the ultimate guide on launching and scaling NFT project Discord communities. In this guide, I’ll walk you through the two core strategies for launching a Discord community: Evergreen and Cohort. By the end, you’ll understand how to build a healthy, engaged community that drives long-term success for your NFT project.
This guide is based on real-world experiences, including my work with top web3 brands and NFT projects that have collectively launched over $40 million worth of NFT mints and token launches.
Table of Contents
- Introduction to Discord Community Launches
- Why Discord Communities Are Critical for NFT Projects
- The Two Core Strategies: Evergreen vs. Cohort
- Key Metrics for a Healthy Community: Quality and Quantity of Interaction
- Evergreen Communities: Always Open, Always Growing
- What Is an Evergreen Community?
- Pros and Cons of Evergreen Communities
- Case Study: How Big NFT Projects Use Evergreen Communities
- Cohort Communities: Seasonal Launches for Maximum Impact
- What Is a Cohort Community?
- Pros and Cons of Cohort Communities
- Case Study: How Crypto Kermit’s “The Cabal” Used Cohort Launches
- The Community Commitment Curve: From Discovery to Leadership
- The 4 Stages of Community Engagement
- How to Smoothly Onboard New Members
- Case Study: Airbnb’s Community Onboarding Strategy
- Choosing the Right Strategy for Your NFT Project
- When to Use Evergreen vs. Cohort
- Transitioning from Cohort to Evergreen as Your Community Grows
- Avoiding Common Pitfalls in Discord Launches
- Conclusion
- Recap of Key Strategies
- Next Steps for Launching Your Discord Community
1. Introduction to Discord Community Launches
Why Discord Communities Are Critical for NFT Projects
Discord communities are the heart of NFT projects. They serve as a space for:
- Community building: Fostering connections between members.
- Engagement: Hosting AMAs, events, and discussions.
- Support: Providing a platform for users to ask questions and get help.
The Two Core Strategies: Evergreen vs. Cohort
- Evergreen Communities: Always open for new members to join.
- Cohort Communities: Launched in waves or seasons, with limited-time access.