Welcome to the ultimate guide on mastering NFT launches. This guide combines positioning strategies and a step-by-step launch framework to help you successfully launch and scale your NFT project in 2024. By the end, you’ll have a comprehensive roadmap to take your NFT project from zero to launch with confidence, focusing on thought leadership, community building, and long-term growth.

This guide is based on real-world insights from successful NFT launches, including Overworld (raised millions, floor price over 1 ETH) and Persona Journey (raised $5 million).

Table of Contents

1. Introduction to NFT Positioning and Launch Strategy
   • Why Positioning and Strategy Are Critical in NFT Launches
   • The Evolution of NFT Project Success
   • Key Lessons from Overworld and Persona Journey
2. Phase 1: Building Trust Through Thought Leadership
   • The Importance of Thought Leadership in NFTs
   • The Three Niche Theory: Health, Wealth, Relationships
   • Fractionalizing Niches for Expert Positioning
   • Case Study: How Jeremy Horn’s Background Drove Overworld’s Success
3. Phase 2: Crafting Your Project’s Narrative
   • The Role of Founders and Teams in NFT Success
   • How to Build a Compelling Narrative
   • The Founder Funnel: Leveraging Personal Branding
   • Case Study: Overworld’s Founder-Centric Positioning
4. Phase 3: Executing a Successful NFT Launch
   • Subphase 1: The Whisper Phase
     • Building Curiosity and Awareness
     • Key Activities: Brand Teasers, Tier C Collaborations, Founder Funnel
     • Step-by-Step Guide to Executing the Whisper Phase
     • Case Study: Persona Journey’s Whisper Phase
   • Subphase 2: The Tease Phase
     • Turning Curiosity into Interest
     • Key Activities: Product Announcements, Tier B Collaborations, Weekly Spaces
     • Step-by-Step Guide to Executing the Tease Phase
     • Case Study: Persona Journey’s Tease Phase
   • Subphase 3: The Shout Phase
     • Converting Interest into Action
     • Key Activities: Founder Funnel on Steroids, Brand Partnerships, Daily Spaces
     • Step-by-Step Guide to Executing the Shout Phase
     • Case Study: Persona Journey’s Shout Phase
5. Key Variables for Success
   • Quality of Marketing Material
   • The V Framework: Vision, Execution, and Team
   • Avoiding Common Pitfalls in NFT Launches
6. Conclusion
   • Recap of the Key Phases
   • Next Steps for Your NFT Launch Strategy

1. Introduction to NFT Positioning and Launch Strategy

Why Positioning and Strategy Are Critical in NFT Launches

In the rapidly evolving NFT space, positioning your project correctly and executing a well-timed strategy are more important than ever. Investors and collectors are no longer swayed by grand promises or flashy branding alone. Instead, they look for:

• Credible teams with a proven track record.
• A clear vision for long-term success.
• A well-executed launch strategy that builds trust and demand.

The Evolution of NFT Project Success

• Bull Market Era: Projects with grand promises and good branding could attract investors.
• Current Market: Success hinges on the team behind the project, their expertise, and their ability to deliver on promises. Investors prioritize trust and execution over hype.